USA for UNHCR Major Donor Newsletter

UNHCR—the UN Refugee Agency—is the world’s leading organization that offers aid and protection for people forced to flee their homes due to violence, conflict, and persecution. USA for UNHCR, based in Washington, D.C., provides financial support for the efforts of UNHCR.

This quarterly newsletter coordinates with a yearlong fundraising campaign and donor care communications developed by a direct marketing consulting agency. I worked with the agency and their copywriter on initial graphic development and production of individual issues.

Created for a major donor audience, the newsletter is an oversize format to accommodate in-depth articles with compelling photography and infographics. Front page content is personalized for each recipient. The publication ties in with the organization’s overall branding, yet has its own individual look.

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