United of Omaha Senior Age Life Mailing

A major marketing channel for United of Omaha Life Insurance Company’s graded benefit whole life insurance product is direct mail. As such, the client is constantly testing new creative against the current control packages. This project involved the development of new creative for testing.

The look of the carrier envelope—including a faux label—is designed to call immediate attention to the package by suggesting courier or premium mail service. Internal pieces present product features and benefits in a concise manner. The package includes a personalized letter, a brochure, a lift note, a buckslip, two application forms, and a reply envelope.

The package outperformed the previous control package, becoming the new control.

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