Morris Animal Foundation Member and Acquisition Mailings

Morris Animal Foundation bridges science and resources to advance the health of animals. These direct mail packages are part of a yearlong fundraising campaign developed by a direct marketing consulting agency. I worked with the agency and their copywriter to create the graphics for the packages.

The member package (image 1) provides information about recent breakthroughs and advancements that were funded by their previous gifts. The acquisition package (image 3) provides background information about the organization, focusing on efforts to improve the health of shelter animals, and invites the reader to become a member.

Each package includes a carrier envelope with a large, engaging photo, a personalized letter, a personalized response form, and a response envelope. The member package includes an impact report that highlights the previous year’s accomplishments. Coordinating graphics were developed for each package, to be used in USPS Informed Delivery^® Daily Digest emails to subscribers (images 2 and 4).

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