Mercy Society Prospect Mailing

This direct mail package is part of a yearlong fundraising campaign for the Mercy Health Foundation, developed by a direct marketing consulting agency. I worked with the agency and their copywriter to create the graphics for the package.

Mailed to select current donors, the package is an invitation to increase their commitment to the Foundation by joining the Mercy Society with a gift of $1,000 or more.

Components include an oversize carrier envelope with large graphics, a brochure, a personalized letter with an invitation and response form, and a response envelope. The package is designed to feel calm and comforting, and the overall look ties in with the organization’s well-established branding.

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