Gleaners Food Bank Bonding Self-Mailer

This self-mailer is part of a yearlong fundraising campaign developed by a direct marketing consulting agency. I worked with the agency and their copywriter to create the graphics for the self-mailer.

Content includes a message from the organization’s CEO and president, a client testimonial, information highlighting a specific program, and the previous year’s statistics regarding the capacity and reach of the organization. The piece is designed to maintain contact with current donors; there is no solicitation.

The self-mailer is designed to feel upbeat and positive, and the overall look ties in with the organization’s well-established branding.

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