Gabriel Group Nonprofit Services Postcard Series
Gabriel Group is a full-service direct marketing consulting agency whose focus includes not-for-profit fundraising. I worked with the client and their copywriter to develop this postcard series, marketing to nonprofit organizations.
Creative development of the cards was a close collaboration with the client and the copywriter. Each main image illustrates the client-supplied feature word in an unusual and sometimes humorous way, while the copy effectively ties the image in with the marketing focus of the feature word.
The series received two Quill Awards of Excellence from the St. Louis regional chapter of the International Association of Business Communicators (IABC).
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