Holiday Acquisition

This direct mail package is part of a yearlong fundraising campaign for Operation Food Search, developed by a direct marketing consulting agency. I worked with the agency and their copywriter to create the graphics for the package.

Mailed during the pandemic, the letter tells of the unprecedented need at that time to provide nourishment for children, families and communities.

The package includes a carrier envelope with a large, engaging photo and holiday graphics, a personalized letter, and a personalized response form with response envelope. Also included are two “bounceback” greeting cards, which donors could sign and return with their donations. The cards were forwarded to Operation Food Search clients, extending them warm holiday greetings. Coordinating graphics were developed for use in USPS Informed Delivery^® Daily Digest emails to subscribers.

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