Deerwood Lodge Branding

Located on Beaver Island in Lake Michigan, Deerwood Lodge is an existing property with new ownership.

Design of the logo was influenced by the surrounding nature preserve and abundant wildlife. The new owners wanted to retain some elements of a previous logo, while at the same time developing a fresh look for the property. The cardinal is a subtle nod to the owners’ St. Louis roots.

Initial brand development includes stationery (image 2) with an envelope featuring a pared-down version of the highly illustrative logo.

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