Care and Counseling Branding

Care and Counseling is a not-for-profit organization that provides counseling services plus congregational and clergy training. Financial support from individuals, foundations, corporations, organizations, and faith communities makes counseling services available to those who otherwise could not afford the full cost of psychotherapy.

The Care and Counseling team provides hope and healing to their clients. The two elements visually come together in the circular rays of the stylized sun mark, while the color palette evokes a warm and hopeful feeling. Initial brand development includes business papers (image 3), a major donor brochure (image 4), and a newsletter (image 5).

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