Hawthorne School Apartments Branding

Hawthorne School Apartments, located in University City, Missouri, is the result of a historic building renovation by Ebersoldt + Associates Architecture.

The mark is a stylized depiction of elements of the building exterior, and the logotype complements the Tudor Revival architectural style. The color palette ties in with preserved interior details as well as the finish materials and colors used in the building’s rehab.

Initial brand development includes interior building signage (image 3) and promotional products (image 4). To create a unified brand identity for E+A, marketing materials for this property and the Lyon Apartments are intentionally similar.

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